Look Of The Decades: 1970s


Early 1970’s

Think thin individual eyelashes. they were used with white, shiny and iridescent colors of eye shadows, applied all over the eyes, and blusher applied over the cheekbone. Eyes were lined with a black pencil and then well smudged. Sometimes, earth tones like taupe were added to shade the eye lid. The same earth tone replaced the pinkish ones for the cheekbones. Lips were made thinner by using dark shade lip liners and frosty lipsticks.

However, the 70’s were also defined by a very natural ‘makeup’ free time, especially for those who consider themselves ‘hippies‘.


Late 70’s

No false eyelashes were used. The eye shadows colors became medium ones. A darker eye shadow was used in the crease, and a very light one was applied under the eyebrows. White or blue eye pencil was used inside the eye, coupled with a lip gloss and a darker than the skin lip liner. White was applied under the eyes, and women wear thin eyebrows. Moreover, light creamy iridescent powders were used over the middle of the face, in a trio cheekbones colors.

In the following photo, I used a white frost eye shadow on the model. I lined the eyes with black eyeliner and added eyelashes on both upper and lower lids. I applied a white eye pencil inside the eye and extended it outwards in the inner and outer corner. I drew the lips with a darker lip liner than the lipstick, generally used in the nude color makeup.



1970's Look

1970’s Look



Hala Ajam's Book-Face To Face

Hala Ajam’s Book-Face To Face

This text was from taken from Hala Ajam’s makeup book Face to face


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