Looks of the Decades: 1990’s

Makeup and science merge during this decade. No longer satisfied with just covering up the signs of aging, cosmetic houses begin presenting a more scientific approach to beauty. They started promising a more youthful appearance with ‘light reflective particles’ and ‘wrinkle-defying results’. The choices in makeup products increase, as does the continual search for hope in a jar. The look of the 90’s is still heavily influenced by the previous decades: the 50’s and 60’s for young women and 40’s, like the smoky look, for mature ones. Although colors and application are toned down, veering more towards a natural look, yet, the look still groomed. Nude lipsticks or dark red were used.


In the following photo, I used a natural brown eye shadow on the model, with individual false eyelashes. I applied a shining blusher on the cheekbones and a very natural lipstick color.



1990's Look

1990’s Look



Hala Ajam's Book-Face To Face

Hala Ajam’s Book-Face To Face

This text was from taken from Hala Ajam’s makeup book Face to face


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