Acclaimed makeup artist Hala Ajam has just released her Fall 2012-2013 campaign, Subtle Glamour.
Celebrating her own artistry, Ajam uses a delicate blend of colors to create the illusion of natural dazzle. Colors morph from white to bronze to Swiss chocolate on the eyes, while a soft blush and glowing pink lipstick make for the campaign’s refined look. Ajam has been applauded in the makeup world for crafting such deceivingly simple looks, and is known for her uncanny ability to always strike a fine balance between the subtle and the glamorous.
Keeping up with our fast-paced world, Ajam also pioneered the use of social media links as the only titles in a billboard campaign. The first in the region to use nothing for introduction besides her Twitter address @HalaAjam, as well as the Instagram logo and phone contacts, Ajam immediately invites everyone to step into her world.