SUBTLE GLAMOUR, Make up Campaign, by Lebanese Makeup Artist Hala Ajam
Acclaimed makeup artist Hala Ajam has just released her Fall 2012-2013 campaign, Subtle Glamour.
Celebrating her own artistry, Ajam uses a delicate blend of colors to create the illusion of natural dazzle. Colors morph from white to bronze to Swiss chocolate on the eyes, while a soft blush and glowing pink lipstick make for the campaign’s refined look. Ajam has been applauded in the makeup world for crafting such deceivingly simple looks, and is known for her uncanny ability to always strike a fine balance between the subtle and the glamorous.
Keeping up with our fast-paced world, Ajam also pioneered the use of social media links as the only titles in a billboard campaign. The first in the region to use nothing for introduction besides her Twitter address @HalaAjam, as well as the Instagram logo and phone contacts, Ajam immediately invites everyone to step into her world.
The classic eyebrow arch becomes the fashion, paired with dark eye shadows, yet lighter than those trendy in the 30’s, thin black or brown eyeliner will smudged and blended to show no edges, and false lashes for the dramatic look. They used to add vaseline over the eye shadows, be they light or dark. A variety of dark colors are still the most popular choices for lipsticks. By the end of the 40’s, women started wearing cherry red lipstick color.
In the following photo, I used a medium brown eye shadow on the model. I accentuated the color with brown liquid eyeliner and false eyelashes. More important, I filled the eyebrows with a dark brown color, and shaped them to look full and arched. I applied a dark lipstick to suggest a dramatic look.
Look Of The 1940’s
From film, to fabrics, clothes and makeup: color is everywhere. The new trend was towards lighter skin, beauty marks, fuller lips, and arched eyebrows like Marilyn Monroe. Eye makeup becomes more customized according to the color of the eyes. Sometimes, the pastel colors were used. A darker color was used at the outside corner of the eye to create depth. To complement the look, black liquid eyeliner was applied; thin first, then thick, then thin again, to end the line. Demi-lash was added to give the eye a sexy and dramatic look. A lot of mascara was also used.
In the following photo, I used a white frosty eye shadow all over the eyelid accompanied by a white pencil inside the eye. I also applied a dark shadow on the side of her eyelid black eyeliner. I also resorted to demi-lashes, beauty marks on the face and to red creamy lipstick to evoke the look of Marilyn Monroe.
the liquid eyeliner creates a bolder effect, as the color is the richer and the line is more precise. when applying liquid liner, it is best done as close as possible to the mirror, as control is essential in application. Haul the eyelid taut and outwards, and draw a line close to your lash line. If you wish to go thicker, simply repeat the same movement above the original line and so forth.
Another trick to start with a thin line and get thicker as you go across then thinner to the outer corner and then upwards a bit, creating a feline appearance to the eye. The effect can be dramatic and will create a whole new shape to the eye. It can give you a retro look.
If you want the eye to look raised and more open, draw a thin line across the upper lid, stopping just before the lash line ends. Then take the line upwards into a gentle curve. If you want your eyes to appear larger, simply follow the shape of your eye, and then continue with a small line just beyond the lashes.
It creates a soft effectand comes in a range of different colors. Using a pencil very close to the lash is one of the easiest ways to apply it. The lines do not have to be perfect as they can me smudged after with a brush or sponge and then covered with a shadow of the same color to add intensity. This also creates the illusion of thicker and fuller eyelashes.
To ensure that the line applied inside your eyes will smudge later, use a thin line of shadow under the lower lash line to keep it from running. For a natural look, use a light neutral shade of shadow in beige or taupe. To ceate a smokey look, gradually builed up the color using black shadow until the desired intensity is achieved. the overall effect will be a smoldering look that suits all eyes. Additionally, for a more natural look, but with similar effect , opt for lighter shades in grays or browns.
this text was from taken from Hala Ajam’s makeup book Face to face