Make Your Own Natural Look

Let’s get the natural look; a very natural style for a winter holiday evening with family. The motto is: be glamourous but do not overdo it! Enhance your eyes with a natural smokey effect in warm earth tones. Start with beige all over the eyelid, then work the curve of lid with caramel brown. Don’t forget the lower lash line! Then, with a dark brown eye kohl, line the upper and lower lash lines. Warning: do not connect the lines! Over it, apply some dark brown eye shadow and blend well. Don’t forget to also blend the dark brown to the crease half-way, trace a black eyeliner to the upper lash line as you like (All, half, or nothing).

Christmas Makeup

Christmas Makeup

Apply black mascara and fill your eyebrows with a color that matches your hair’s. Then, use a raisin colored blusher: it will contour your face and bring light to its center.

The Do’s and Don’ts For A Wedding Day

  • Do not apply too much foundation on your wedding night, as it will not sit well on the skin’s surface when exposed to the heat caused by dancing and excitement.
  • To ensure makeup longevity, be sure to have a friend readily available to give you tissue or face paper to blot away any excess of facial oil or sweat throughout the night.
  • Choose the colors of your makeup that suits you and compliments your skin tone and eye color. Do not make these decisions based on the shade of your dress.

 

 

Professional Makeup by Hala Ajam

Professional Makeup by Hala Ajam

 

  • In general, the simpler and smaller the wedding, the more natural the makeup should be. The same can be said for a day wedding where the bright daylight will reveal heavy makeup.
  • If you and those around you are used to seeing you in the same makeup day in and day out, try something a little different. It doesn’t have to be drastic, but subtle changes can make a lot of difference.
  • Do not overboard or get carried away with too many changes and experiments. At the end of the day, you still want to look like you!
  • Stop using any medication or skin treatment before the wedding.
  • Make sure your skin is well moisturized before the wedding.

 

 

This text was from taken from Hala Ajam’s makeup book Face to face

This text was from taken from Hala Ajam’s makeup book Face to face

Looks of the Decades: 2000’s

2000’s

The growing trend during the past two decades has been to fight the natural aging process. The miracle creams of the 90’s gave way to miracle treatments of 2000. Botox injections and collagen lip implants have become quick fix beauty staples for many. Makeup trends of past decades merge, as people start to individualize their looks to suit coloring and features. So, women are either opting for a makeup that is a mixture of all the past trends, or choosing their preferable one or the one that suits the best their own style.

 

In the following photo, I chose a nude but frosty look like in a fairytale.

 

 

2000's Look

2000’s Look

 

 

This text was taken from Hala Ajam‘s Book Face-to-Face

Subtle Glamour by Hala Ajam

SUBTLE GLAMOUR, Make up Campaign, by Lebanese Makeup Artist Hala Ajam

SUBTLE GLAMOUR, Make up Campaign, by Lebanese Makeup Artist Hala Ajam

 

 

Acclaimed makeup artist Hala Ajam has just released her Fall 2012-2013 campaign, Subtle Glamour.

Celebrating her own artistry, Ajam uses a delicate blend of colors to create the illusion of natural dazzle. Colors morph from white to bronze to Swiss chocolate on the eyes, while a soft blush and glowing pink lipstick make for the campaign’s refined look. Ajam has been applauded in the makeup world for crafting such deceivingly simple looks, and is known for her uncanny ability to always strike a fine balance between the subtle and the glamorous.

Keeping up with our fast-paced world, Ajam also pioneered the use of social media links as the only titles in a billboard campaign. The first in the region to use nothing for introduction besides her Twitter address @HalaAjam, as well as the Instagram logo and phone contacts, Ajam immediately invites everyone to step into her world.

Ajam is well-known for being a real force in Lebanon—an in-demand makeup artist who is famed for her work with Arab celebrities such as Shereen Abd El Wahab and Nawal Al Zoghbi.

Shereen Abd El-Wahab Makeup Artist Hala Ajam

Shereen Abd El-Wahab Makeup Artist Hala Ajam

Nawal Al Zoghbi's Makeup Artist Hala Ajam

Nawal Al Zoghbi’s Makeup Artist Hala Ajam

Bridal Step by Step by Hala Ajam

Before

Before

The Model before beginning the Bridal Makeup

Step 1: 

For a photogenic face, use 2 colors of foundation; the first one should be the same color of your skin, and is applied all over your face and under your jaw line. The second should be two shades darker, and is applied on areas which you want to make appear smaller like the nose, cheeks, forehead etc.  Finally, apply the concealer (anticerne), which should be two shades lighter than your skin color to brighten up under the eyes and the center of the face. Finally,  set it up with powder of the same shade of your correction.

 

 

Step 1

Step 1

 

Step 2:

As for the eyes, apply on eyelids and under the eyebrows a beige eye shadow. On the bone of your eye, use a medium color brown (blend well) and the same medium color under your lower lash line.

 

 

Step 2

Step 2

 

Step 3:

Use a dark brown shadow in the crease of the eye and under your lower lash line, blend well.

 

 

Step 3

Step 3

 

Step 4: 

Apply liquid black eyeliner on the upper lash line, line lips with a natural color. Apply a peach color blusher on the apple of your cheeks. And finally, apply false eyelashes.

 

 

Step 4

Step 4

 

Step 5:

Apply a natural nude color on the lips. Now you have a natural make up for a natural bride, the final photo is just to show you that the flash of the camera will take away 50% of the make up. So if you’re going for a day wedding don’t overdo the makeup so it will not appear to bold in the pictures, since the photographer won’t be using flash. 

 

 

Step 5

Step 5

 

 

The Final Touch

The Final Touch

 

 

 

After

After

 

In day light weddings, use light & natural makeup because the photographer doesn’t use the camera flash. However, in indoors & evening events and since you will be exposed to projector lights & camera flashes, the intensity of the makeup will look less in photos because of the previously mentioned causes.

 

 

Hala Ajam

Hala Ajam

 

 

 

Look Of The Decades: 1970s

1970’s

Early 1970’s

Think thin individual eyelashes. they were used with white, shiny and iridescent colors of eye shadows, applied all over the eyes, and blusher applied over the cheekbone. Eyes were lined with a black pencil and then well smudged. Sometimes, earth tones like taupe were added to shade the eye lid. The same earth tone replaced the pinkish ones for the cheekbones. Lips were made thinner by using dark shade lip liners and frosty lipsticks.

However, the 70’s were also defined by a very natural ‘makeup’ free time, especially for those who consider themselves ‘hippies‘.

 

Late 70’s

No false eyelashes were used. The eye shadows colors became medium ones. A darker eye shadow was used in the crease, and a very light one was applied under the eyebrows. White or blue eye pencil was used inside the eye, coupled with a lip gloss and a darker than the skin lip liner. White was applied under the eyes, and women wear thin eyebrows. Moreover, light creamy iridescent powders were used over the middle of the face, in a trio cheekbones colors.

In the following photo, I used a white frost eye shadow on the model. I lined the eyes with black eyeliner and added eyelashes on both upper and lower lids. I applied a white eye pencil inside the eye and extended it outwards in the inner and outer corner. I drew the lips with a darker lip liner than the lipstick, generally used in the nude color makeup.

 

 

1970's Look

1970’s Look

 

 

Hala Ajam's Book-Face To Face

Hala Ajam’s Book-Face To Face

This text was from taken from Hala Ajam’s makeup book Face to face

Glamourous, Natural, and Chic by Hala Ajam

Glamourous, Natural, and Chic by Hala Ajam

 

By Hala Ajam.

“A Lebanese Makeup artist who worked with Local and International Celebrities”.

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Regards,

Hala Ajam.