Art

London is the place where all artists meet and inspire one another. In a special Master makeup event presented by Val Garland, a group of makeup artists who are united in their passion for makeup made a huge impact on exchanging ideas and opinions in the art of makeup. Val Garland is well known for the creative sculpture art in each photo she presents. The photo itself is a piece of art.

The room was amazing and very inspiring. I met many makeup artists from all over the world, 2 from Milano, 2 from Sweden, 1 from Denmark and many more.

However, we were like 20 people, we left the hotel to the cocktail reception; it was freezing when we arrived and there was like 100 makeup artists waiting in line to get inside. We mingled at the reception with various nationalities and different background until it was a time to take a seat and let the show begin.

5 Models sat on chairs

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Working on a photo shoot is the moment when art and imagination meet. All people involved are given complete freedom to openly express their creativity. It is an opportunity to break away from the confinements we are usually conscious of, and discover how far our talents can take us.

Artistic Makeup by Hala Ajam

Often, what is most fascinating to watch is the transformation of the ordinary object into extraordinary; turning a wheat blade into an eyelash, using the sequin of an old dress on the eyebrows, or a flower petal in place of eye shadow. The possibilities are endless, as is our imagination.

Artistic Makeup by Hala Ajam

The art of creating, challenging the laws of nature, and breaking down visual barriers is not just for those who use paints and brushes. A makeup artist, like a painter, uses their imagination to create unforgettable images.

Artistic Makeup by Hala Ajam

Such creativity is expressed during photo shoots, when there is no choice but to resort to all resources, both real and imaginary. Subsequently, we learn how to create in the most inventive ways.