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During an editorial fashion shoot, everyone involved has a specific job to do. The stylist will determine the theme of the shoot and overall look; the photographer is responsible for capturing what the stylist envisions; and the hair stylist and makeup artist will collaborate to create the perfect look reflective of the fashion and theme of the shoot. This process is repeated again and again to create a sequence of differently themed shoots.

70’s Look by Hala Ajam

The stylist may opt for a flowery, 70’s flare for one shoot, then go to the extreme of glitter and glamour for the next! The objective is one: to shed light on a new product or a specific trendy color in makeup, which doesn’t necessarily mean that women must wear the same makeup we express. Creating a variety of looks to compliment the array of clothes and themes can indeed be a challenge. I fond it helpful to have a certain look in mind, which I can build from.

Black and White Editorial Shoot by Hala Ajam

After working for several years with the same team at Laha magazine, I have built a relationship built on trust and understanding with the stylist, Caroline Cassia. She translates the idea she has for a photo shoot into reality through bringing together all the right elements, and she totally trust me to change the models’ look from a shoot to another. The result has always been great pictures that people see every week in the same magazine for the past five years.

Editorial Shoot by Hala Ajam

Hala Ajam‘s Book-Face To Face

This text was taken from Hala Ajam‘s Book Face-t-Face

Hala Ajam

Hala Ajam learned from the Makeup Academy in Hollywood; where she studied special effects make-up for photography, TV and movies, she worked with Glamour Shots, a top fashion photography studio in Los Angeles California, and then moved to Lebanon to work with esteemed establishments including Future Television and Laha, a weekly magazine in the Middle East.

Ajam has worked with international and local celebrities such as Queen Rania, Claudia Schiffer, Haifa Wehbe, Nawal El-Zoghbi, and Shereen Abdul Wahhab & Many more.

You can contact Hala Ajam Via Twitter, Facebook, and Instagram, YouTube, and Pinterest.

You can also check Hala Ajam’s Blog.

You can always visit Hala Ajam’s website: http://www.halaajam.com/ or call at 00961 3 679 636.

SUBTLE GLAMOUR, Make up Campaign, by Lebanese Makeup Artist Hala Ajam

Acclaimed makeup artist Hala Ajam has just released her Fall 2012-2013 campaign, Subtle Glamour.

Celebrating her own artistry, Ajam uses a delicate blend of colors to create the illusion of natural dazzle. Colors morph from white to bronze to Swiss chocolate on the eyes, while a soft blush and glowing pink lipstick make for the campaign’s refined look. Ajam has been applauded in the makeup world for crafting such deceivingly simple looks, and is known for her uncanny ability to always strike a fine balance between the subtle and the glamorous.

Keeping up with our fast-paced world, Ajam also pioneered the use of social media links as the only titles in a billboard campaign. The first in the region to use nothing for introduction besides her Twitter address @HalaAjam, as well as the Instagram logo and phone contacts, Ajam immediately invites everyone to step into her world.

Ajam is well-known for being a real force in Lebanon—an in-demand makeup artist who is famed for her work with Arab celebrities such as Shereen Abd El Wahab and Nawal Al Zoghbi.