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A Flick of a Brush

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During an editorial fashion shoot, everyone involved has a specific job to do. The stylist will determine the theme of the shoot and overall look; the photographer is responsible for capturing what the stylist envisions; and the hair stylist and makeup artist will collaborate to create the perfect look reflective of the fashion and theme of the shoot. This process is repeated again and again to create a sequence of differently themed shoots.

70's Look by Hala Ajam

70’s Look by Hala Ajam

The stylist may opt for a flowery, 70’s flare for one shoot, then go to the extreme of glitter and glamour for the next! The objective is one: to shed light on a new product or a specific trendy color in makeup, which doesn’t necessarily mean that women must wear the same makeup we express. Creating a variety of looks to compliment the array of clothes and themes can indeed be a challenge. I fond it helpful to have a certain look in mind, which I can build from.

Black and White Editorial Shoot by Hala Ajam

Black and White Editorial Shoot by Hala Ajam

After working for several years with the same team at Laha magazine, I have built a relationship built on trust and understanding with the stylist, Caroline Cassia. She translates the idea she has for a photo shoot into reality through bringing together all the right elements, and she totally trust me to change the models’ look from a shoot to another. The result has always been great pictures that people see every week in the same magazine for the past five years.

Editorial Shoot by Hala Ajam

Editorial Shoot by Hala Ajam

This text was taken from Hala Ajam‘s Book Face-t-Face

Hala Ajam  learned from the Makeup Academy in Hollywood; where she studied special effects make-up for photography, TV and movies, she worked with Glamour Shots, a top fashion photography studio in Los Angeles California, and then moved to Lebanon to work with esteemed establishments including Future Television and Laha, a weekly magazine in the Middle East.

Ajam has worked with international and local celebrities such as Queen Rania, Claudia Schiffer, Haifa Wehbe, Nawal El-Zoghbi, and Shereen Abdul Wahhab & Many more.

You can contact Hala Ajam Via Twitter, Facebook, and Instagram, YouTube, and Pinterest.

You can also check Hala Ajam’s Blog.

You can always visit Hala Ajam’s website: http://www.halaajam.com/ or call at 00961 3 679 636.

Sofia Marikh By Hala Ajam

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With her soft nose, contoured lips and wide expressive Arabian eyes, Sofia personifies the natural Moroccan beauty.

Her heart-shaped face is perfected by the bold blush that accentuates her high cheekbones.

Sofia Marikh By Hala Ajam

Sofia Marikh By Hala Ajam

In this photo, Hala Ajam adds maturity, depth and seduction to Sofia’s innocent features.

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Hala Ajam.

The Ugly Truth By Hala Ajam (English Version)

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The Reality Is

Nothing IS real. We live in a fake society; the faces, the attitudes, the way people behave… it’s all fake. What’s going on? Why are people changing for the worst? They are changing their looks, the way they live, and the way they raise their children.

It’s all about being fake and this includes fake emotions. No one really shows how they feel. It’s all about making a good impression in their society.
I am going to tell you how some women in this society think. It’s all about, “What I should do next to my face?” or “I don’t want anyone to look like me!”, “I want to look like a monster.”, “Let’s start with Botox. Wow! It looks great!”, “I will do a little filling in my lips. It’s sexy. YES, I like it! Oh, I think I need more but maybe this time, I will do some filling to my lines which were caused by smiling too much. Yeah, I will do that! But how about some tattoo filling on my lips and eyebrow too? Let’s do the eyebrows up like a devil and the cheeks fuller so I won’t look old, but it’s ok if my eyes will be in a hole, because more fat will be added later to fix the mess caused by the cheeks.” But, oh my God! It didn’t work!! “Perhaps I should remove the fat from my cheeks so people can see that I have eyes?” Oh no! Another mistake? The doctor could not fix that, so now my cheeks are not even! What should I do? “I know, I will take the attention away from my face and do the other cheeks down there! Yes! I will pull it up and do a cheek lift, and now I look like Hind Rostom in the 50’s!” GREAT! Now, let’s go back to my face. What should I do next?” Let’s make a check list:

• Eye brows up – good
• Full cheeks- good
• Full lips_ great
• Hollywood smile _WOW
• Oops I forgot the lenses:blue, gray, honey, green … whatever I can get
• Oh, extensions for my lashes and my hair.
• Totally forgot about laser. Got to do all the body and the face.
• Wow, I look great I don’t have any expression in my face but I do have beautiful eyebrows from hell

Sorry… can’t take it anymore.

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Hala Ajam.

Haifa Wehbe by Hala Ajam

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Haifa Wehbe makeup by Hala Ajam
Hala Ajam

Hala Ajam

Hala Ajam
Hala Ajam
Hala Ajam
Hala Ajam
Hala Ajam
Hala Ajam
Hala Ajam
Hala Ajam

“ Lebanese Make up artist who worked with Local and International Celebrities”.

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Hala Ajam.

In Memory of “Elizabeth Taylor” by HALA AJAM

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In Memory of Elizabeth Taylor

Try to be creative with your own individual look, as you never know how amazing that result will be.  I like to think of the “art of makeup” as a playful game: not only is it fun to experiment on the surface with different looks, BUT it is also a great tool that enables us to touch on the different personalities within us all.

Experiment from time to time with different colors and the way you apply your makeup, change your hair style if you have worn it the same way for years, even change the way you dress.  Surprise yourself.  Change can bring about great discoveries.

Background:
RACHELLE is my beautiful client And I have asked her to be part of my book (FACE TO FACE) back in 2005. I wanted to create a retro look . She  has darken her hair, so I was inspired by an old photo for Elizabeth Taylor and I wanted to do it.

Rachelle Before and After by Hala Ajam

Rachelle Before and After by Hala Ajam

Elizabeth Taylor Look by Hala Ajam

Elizabeth Taylor Look by Hala Ajam

Process:
So the hair is darker now, with some accessories (that I got from here and there), we did the make up and went to David Abdallah’s studio for the photo shoot.
I was lucky that the dearest Yehya Saade was @the studio, as he helped me put it all together.

Elizabeth Taylor's make up by Hala Ajam

Elizabeth Taylor's make up by Hala Ajam

Elizabeth Taylor's makeup by Hala Ajam

Elizabeth Taylor's makeup by Hala Ajam

History: 1950’s
From film, to fabrics, to cloths, to makeup: color is everywhere. The new trend was towards lighter skin, beauty marks, fuller lips, and arched eyebrows. Eye makeup becomes more customized according to the color of your eyes. Demi-lash were added to give the eye a sexy and dramatic look.

Elizabeth Taylor

Elizabeth Taylor

“ Lebanese Make up artist who worked with Local and International Celebrities”.

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Hala Ajam.

Underwater Photography

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Underwater Pictures Photo-Shoot done in Beirut around August.
Photographer: Toufic Araman
Stylist: Sarah Maisey
Make-up: Hala Ajam
Model: Rene
Photo assistant: Henry Ghammache

 

 

By Arabic Makeup Artist Hala Ajam

By Arabic Makeup Artist Hala Ajam

By Arabic Makeup Artist Hala Ajam

By Arabic Makeup Artist Hala Ajam

By Arabic Makeup Artist Hala Ajam

By Arabic Makeup Artist Hala Ajam

By Arabic Makeup Artist Hala Ajam

By Arabic Makeup Artist Hala Ajam

By Arabic Makeup Artist Hala Ajam

By Arabic Makeup Artist Hala Ajam

By Arabic Makeup Artist Hala Ajam

By Arabic Makeup Artist Hala Ajam

 

Makeup was created by By Arabic Makeup Artist Hala Ajam.

 

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Hala Ajam.

 

1- Concealer By Hala Ajam

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This is another article from my book Face-To-Face which you can order online.

Lebanese Makeup Artist

Concealer by Hala Ajam

A concealer acts as a highlighter, attracting light as well as reflecting it. Choosing a concealer that is too light will result in ‘Raccoon Eyes’ if used to conceal dark circles. It can also cast an undesirable grayish tone over the skin.

I advise mixing a small amount of your foundation with the concealer to get the most accurate color match. It will ensure a natural look by blending seamlessly with your overall skin tone and prevent any distinct contrast in color, tone or texture.

Before by Hala Ajam

Before by Hala Ajam

Types of concealer:
a-    Liquid concealer: is best suited for light coverage and used on delicate areas of the face. It’s good for older people as it helps hide fine lines.

b-    Stick concealer: can provide good coverage. It should be used sparingly and applied with a brush through small strokes, building up the coverage in thin layers. It can be used to cover tiny scars, blemishes and veins. Its best used in theaters and TV as the light can take away its thickness.

c-     Camouflage offers a range of colors and has a thick and creamy texture. Its designed to cover larger scars and birth marks, or undesired tattoos. This product is found in professional makeup stores and in different colors.
As with any product applied to enhance the face, it’s important to remember that “Less is more”. In fact, too much foundation or concealer can make the face appear older and unnatural, especially when it has not been applied or blended with care. As I always say “Its not the product, but the way it’s applied”.
Hiding Dark circles
Concealer that is 2 shades lighter than your natural skin color should be used mixed with your foundation.


PRO TIP:
Always use a yellow-based concealer. It comes in different shades.

Correction by Hala Ajam

Correction by Hala Ajam

By Hala Ajam.

“A Lebanese Makeup artist who worked with Local and International Celebrities”.

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Hala Ajam.