A Flick of a Brush

During an editorial fashion shoot, everyone involved has a specific job to do. The stylist will determine the theme of the shoot and overall look; the photographer is responsible for capturing what the stylist envisions; and the hair stylist and makeup artist will collaborate to create the perfect look reflective of the fashion and theme of the shoot. This process is repeated again and again to create a sequence of differently themed shoots.

70's Look by Hala Ajam

70’s Look by Hala Ajam

The stylist may opt for a flowery, 70’s flare for one shoot, then go to the extreme of glitter and glamour for the next! The objective is one: to shed light on a new product or a specific trendy color in makeup, which doesn’t necessarily mean that women must wear the same makeup we express. Creating a variety of looks to compliment the array of clothes and themes can indeed be a challenge. I fond it helpful to have a certain look in mind, which I can build from.

Black and White Editorial Shoot by Hala Ajam

Black and White Editorial Shoot by Hala Ajam

After working for several years with the same team at Laha magazine, I have built a relationship built on trust and understanding with the stylist, Caroline Cassia. She translates the idea she has for a photo shoot into reality through bringing together all the right elements, and she totally trust me to change the models’ look from a shoot to another. The result has always been great pictures that people see every week in the same magazine for the past five years.

Editorial Shoot by Hala Ajam

Editorial Shoot by Hala Ajam

This text was taken from Hala Ajam‘s Book Face-t-Face

Hala Ajam  learned from the Makeup Academy in Hollywood; where she studied special effects make-up for photography, TV and movies, she worked with Glamour Shots, a top fashion photography studio in Los Angeles California, and then moved to Lebanon to work with esteemed establishments including Future Television and Laha, a weekly magazine in the Middle East.

Ajam has worked with international and local celebrities such as Queen RaniaClaudia SchifferHaifa WehbeNawal El-Zoghbi, and Shereen Abdul Wahhab & Many more.

You can contact Hala Ajam Via TwitterFacebook, and InstagramYouTube, and Pinterest.

You can also check Hala Ajam’s Blog.

You can always visit Hala Ajam’s website: http://www.halaajam.com/ or call at 00961 3 679 636.

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Shading and Highlighting

Shading and Highlighting

Shading and Highlighting by Hala Ajam

When using foundation, it is important to remember that its use gpoes far beyond covering the occasional imperfections. Not only can it camouflage skin’s flows, such as discoloration and blemishes but also, when use correctly it can transform the shape of the face. It can be used to add dimension and countour to our features.

One of my specialties as a makeup artist to manipulate the contours of the face through clever shading and highlighting. By doing this, I create an illusion of dimension and structure, and place a greater emphasis on your best features.

To do this, there are two different shade of foundation that are needed: one that is lighter than your skin tone and a darker shade. The lighter tone will enhance certain feautures by highlighting and reflecting lilght from them, while the darker will absorb the light and create a somewhat sunken effect. For example, if you have a fat nose, shadow the length of the bridge using the darker shade. By doing so, you will create a narrowing and defined effect. Another example to create more defined cheekbones, darken underneath the cheekbone area and blend downwards. This will create the desired depth to the area giving the illusion that the cheekbone is produing more that it is.

Makeup by the Lebanese makeup artist Hala Ajam

Makeup by the Lebanese makeup artist Hala Ajam

 

“ Lebanese Make up artist who worked with Local and International Celebrities”.

Join me:

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Regards,

Hala Ajam.

Haifa Wehbe by Hala Ajam

Haifa Wehbe makeup by Hala Ajam
Hala Ajam

Hala Ajam

Hala Ajam
Hala Ajam
Hala Ajam
Hala Ajam
Hala Ajam
Hala Ajam
Hala Ajam
Hala Ajam

“ Lebanese Make up artist who worked with Local and International Celebrities”.

Join me:

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Regards,

Hala Ajam.

Celebreties’ make up by Hala Ajam!

Celebreties’ make up by Hala Ajam!

Miss Lebanon 2010 by Hala Ajam

Miss Lebanon 2010 by Hala Ajam

Asala by Hala Ajam

Asala by Hala Ajam

 

Hayfa Wehbe by Hala Ajam

Hayfa Wehbe by Hala Ajam

 

Cyntia by Hala Ajam

Cyntia by Hala Ajam

 

By Hala Ajam.

“Arabic Makeup artist who worked with Local and International Celebrities”.

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Regards,

Hala Ajam.

Artistic Make Up, by Hala Ajam

Artistic Make Up, by Hala Ajam

By Hala Ajam.

“A Lebanese Makeup artist who worked with Local and International Celebrities”.

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Regards,

Hala Ajam.

Bridal Make Up, by Hala Ajam

Bridal Make Up, by Hala Ajam

By Hala Ajam.

“A Lebanese Makeup artist who worked with Local and International Celebrities”.

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Regards,

Hala Ajam.

Bassem Feghali by Yehya Saade & Hala Ajam

Bassem Feghali by Yehya Saade & Hala Ajam

Bassem Feghali By Yehya Saade

MAKE UP: HALA AJAM

Photo: Carine Badr

In Magazine | ISSUE O4

By Hala Ajam.

“A Lebanese Makeup artist who worked with Local and International Celebrities”.

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Regards,

Hala Ajam.