A Flick of a Brush

During an editorial fashion shoot, everyone involved has a specific job to do. The stylist will determine the theme of the shoot and overall look; the photographer is responsible for capturing what the stylist envisions; and the hair stylist and makeup artist will collaborate to create the perfect look reflective of the fashion and theme of the shoot. This process is repeated again and again to create a sequence of differently themed shoots.

70's Look by Hala Ajam

70’s Look by Hala Ajam

The stylist may opt for a flowery, 70’s flare for one shoot, then go to the extreme of glitter and glamour for the next! The objective is one: to shed light on a new product or a specific trendy color in makeup, which doesn’t necessarily mean that women must wear the same makeup we express. Creating a variety of looks to compliment the array of clothes and themes can indeed be a challenge. I fond it helpful to have a certain look in mind, which I can build from.

Black and White Editorial Shoot by Hala Ajam

Black and White Editorial Shoot by Hala Ajam

After working for several years with the same team at Laha magazine, I have built a relationship built on trust and understanding with the stylist, Caroline Cassia. She translates the idea she has for a photo shoot into reality through bringing together all the right elements, and she totally trust me to change the models’ look from a shoot to another. The result has always been great pictures that people see every week in the same magazine for the past five years.

Editorial Shoot by Hala Ajam

Editorial Shoot by Hala Ajam

This text was taken from Hala Ajam‘s Book Face-t-Face

Hala Ajam  learned from the Makeup Academy in Hollywood; where she studied special effects make-up for photography, TV and movies, she worked with Glamour Shots, a top fashion photography studio in Los Angeles California, and then moved to Lebanon to work with esteemed establishments including Future Television and Laha, a weekly magazine in the Middle East.

Ajam has worked with international and local celebrities such as Queen RaniaClaudia SchifferHaifa WehbeNawal El-Zoghbi, and Shereen Abdul Wahhab & Many more.

You can contact Hala Ajam Via TwitterFacebook, and InstagramYouTube, and Pinterest.

You can also check Hala Ajam’s Blog.

You can always visit Hala Ajam’s website: http://www.halaajam.com/ or call at 00961 3 679 636.

تألُّق بمنتهى الرقة من هالة عجم

SUBTLE GLAMOUR، تألُّق بمنتهى الرقة، الحملة الإعلانية للمكياج، من أخصائية التجميل اللبنانية هالة عجم

SUBTLE GLAMOUR، تألُّق بمنتهى الرقة، الحملة الإعلانية للمكياج، من أخصائية التجميل اللبنانية هالة عجم

أطلقت أخصائية التجميل الشهيرة هالة عجم حملتها الإعلانية الجديدة لموسم خريف 2012-2013، بعنوان Subtle Glamour أو تألُّق بمنتهى الرقة.

ببراعتها المعهودة وقدرتها الفائقة على الإبداع، تستخدم أخصائية التجميل هالة عجم مزيجاً رقيقاً من الألوان لتولّد انطباعاً خادعاً من السحر الطبيعي. تتحوّل الألوان معها من الأبيض إلى البرونزي، إلى لون الشوكولاتة السويسرية فوق العينين، وللمساتٍ رائعة على الإطلالة الأنيقة لمكياج الحملة، تضيف خبيرة التجميل مسحةً ناعمةً من أحمر الخدود وأحمر الشفاه باللون الزهري المتورّد. لطالما عُرفت الأخصائية هالة عجم في عالم التجميل بابتكارها إطلالاتٍ تبدو غايةً في البساطة، وهي مشهورة بقدرتها المذهلة على إقامة توازن رائع ما بين الرقيق والمتألق.

في خطوةٍ مواكِبةٍ لعالمنا المتطوّر بوتيرةٍ سريعةٍ، اتخذت هالة عجم مبادرةً أولى من نوعها فاستخدمت روابط الإعلام الاجتماعي كعناوين وحيدة تضمّنتها حملتها عبر اللوحات الإعلانية. فكانت الأولى في المنطقة التي لم تستخدم للتعريف عن نفسها في حملتها الإعلانية إلا عنوانها على تويتر، ورمز تطبيق إنستاغرام، ورقم هاتفها، وهي بذلك توجّه دعوةً للجميع لدخول عالمها.

لخبيرة التجميل هالة عجم موقعها القوي على الساحة اللبنانية في عالم التجميل – والطلب كبير على مهاراتها في المكياج. وهي قد اشتهرت بعملها مع النجمات في مختلف أنحاء العالم العربي، مثل شيرين عبد الوهاب، ونوال الزغبي.

هالة عجم، أخصائية تجميل الفنانة شيرين عبد الوهاب

هالة عجم، أخصائية تجميل الفنانة شيرين عبد الوهاب

 

 

هالة عجم، أخصائية تجميل الفنانة نوال الزغبي

هالة عجم، أخصائية تجميل الفنانة نوال الزغبي

 

 

Subtle Glamour by Hala Ajam

SUBTLE GLAMOUR, Make up Campaign, by Lebanese Makeup Artist Hala Ajam

SUBTLE GLAMOUR, Make up Campaign, by Lebanese Makeup Artist Hala Ajam

 

 

Acclaimed makeup artist Hala Ajam has just released her Fall 2012-2013 campaign, Subtle Glamour.

Celebrating her own artistry, Ajam uses a delicate blend of colors to create the illusion of natural dazzle. Colors morph from white to bronze to Swiss chocolate on the eyes, while a soft blush and glowing pink lipstick make for the campaign’s refined look. Ajam has been applauded in the makeup world for crafting such deceivingly simple looks, and is known for her uncanny ability to always strike a fine balance between the subtle and the glamorous.

Keeping up with our fast-paced world, Ajam also pioneered the use of social media links as the only titles in a billboard campaign. The first in the region to use nothing for introduction besides her Twitter address @HalaAjam, as well as the Instagram logo and phone contacts, Ajam immediately invites everyone to step into her world.

Ajam is well-known for being a real force in Lebanon—an in-demand makeup artist who is famed for her work with Arab celebrities such as Shereen Abd El Wahab and Nawal Al Zoghbi.

Shereen Abd El-Wahab Makeup Artist Hala Ajam

Shereen Abd El-Wahab Makeup Artist Hala Ajam

Nawal Al Zoghbi's Makeup Artist Hala Ajam

Nawal Al Zoghbi’s Makeup Artist Hala Ajam

Sofia Marikh By Hala Ajam

With her soft nose, contoured lips and wide expressive Arabian eyes, Sofia personifies the natural Moroccan beauty.

Her heart-shaped face is perfected by the bold blush that accentuates her high cheekbones.

Sofia Marikh By Hala Ajam

Sofia Marikh By Hala Ajam

In this photo, Hala Ajam adds maturity, depth and seduction to Sofia’s innocent features.

Join me:

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Regards,

Hala Ajam.

The Ugly Truth By Hala Ajam (English Version)

 

The Reality Is

Nothing IS real. We live in a fake society; the faces, the attitudes, the way people behave… it’s all fake. What’s going on? Why are people changing for the worst? They are changing their looks, the way they live, and the way they raise their children.

It’s all about being fake and this includes fake emotions. No one really shows how they feel. It’s all about making a good impression in their society.
I am going to tell you how some women in this society think. It’s all about, “What I should do next to my face?” or “I don’t want anyone to look like me!”, “I want to look like a monster.”, “Let’s start with Botox. Wow! It looks great!”, “I will do a little filling in my lips. It’s sexy. YES, I like it! Oh, I think I need more but maybe this time, I will do some filling to my lines which were caused by smiling too much. Yeah, I will do that! But how about some tattoo filling on my lips and eyebrow too? Let’s do the eyebrows up like a devil and the cheeks fuller so I won’t look old, but it’s ok if my eyes will be in a hole, because more fat will be added later to fix the mess caused by the cheeks.” But, oh my God! It didn’t work!! “Perhaps I should remove the fat from my cheeks so people can see that I have eyes?” Oh no! Another mistake? The doctor could not fix that, so now my cheeks are not even! What should I do? “I know, I will take the attention away from my face and do the other cheeks down there! Yes! I will pull it up and do a cheek lift, and now I look like Hind Rostom in the 50’s!” GREAT! Now, let’s go back to my face. What should I do next?” Let’s make a check list:

• Eye brows up – good
• Full cheeks- good
• Full lips_ great
Hollywood smile _WOW
• Oops I forgot the lenses:blue, gray, honey, green … whatever I can get
• Oh, extensions for my lashes and my hair.
• Totally forgot about laser. Got to do all the body and the face.
• Wow, I look great I don’t have any expression in my face but I do have beautiful eyebrows from hell

Sorry… can’t take it anymore.

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Regards,

Hala Ajam.

Haifa Wehbe by Hala Ajam

Haifa Wehbe makeup by Hala Ajam
Hala Ajam

Hala Ajam

Hala Ajam
Hala Ajam
Hala Ajam
Hala Ajam
Hala Ajam
Hala Ajam
Hala Ajam
Hala Ajam

“ Lebanese Make up artist who worked with Local and International Celebrities”.

Join me:

Facebook
Twitter
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YouTube
LinkedIn

Regards,

Hala Ajam.